A subculture at this stage is ripe for exploitation. The creators generate cultural capital, i.e. cool. The fanatics generate social capital: a network of relationships—strong ones among the geeks, and weaker but numerous ones with mops. The mops, when properly squeezed, produce liquid capital, i.e. money. None of those groups have any clue about how to extract and manipulate any of those forms of capital.
The sociopaths [when they show up in a subculture] quickly become best friends with selected creators. They dress just like the creators—only better. They talk just like the creators—only smoother. They may even do some creating—competently, if not creatively. Geeks may not be completely fooled, but they also are clueless about what the sociopaths are up to.
Mops [members of the public; passive consumers of a subculture] are fooled. They don’t care so much about details, and the sociopaths look to them like creators, only better. Sociopaths become the coolest kids in the room, demoting the creators. At this stage, they take their pick of the best-looking mops to sleep with. They’ve extracted the cultural capital.
The sociopaths also work out how to monetize mops—which the fanatics were never good at. With better publicity materials, the addition of a light show, and new, more crowd-friendly product, admission fees go up tenfold, and mops are willing to pay. Somehow, not much of the money goes to creators. However, more of them do get enough to go full-time, which means there’s more product to sell.
– Geeks, MOPs, and sociopaths in subculture evolution, Meaningness.com