From an interview with Anand Samwal, the publisher of the excellent business newsletter CB Insights, which I have subscribed to for years now:
“As attention spans have shrunk, short, conversational, and highly visual research is more respectful of the reader’s time and that is the type of research we aim to provide,”
“I’d characterise our research as being of ‘higher nutritional value’, which means fewer words and more insights vs being full of ‘empty calories,’
This explains the fun and rather cheeky tone of its newsletter. It also explains the focus on bite-sized commentary and shareable infographics,
Credit for these numbers [640,000 subscribers] go also to the carefully crafted, irreverent headlines. “Bye-bye,” “no more startup drama pls,” and “this might anger you,” are a few examples of these headlines – the kinds that leave subscribers curious and wanting to click through.
(Featured image photo credit: CB Insights website)