Humans certainly are not feeling very incentivized to share. Look around you, and you can see creators are reevaluating how their content is used to train AI models. Whether it is Hollywood writers, comedians, or musicians — everyone is waking up to the idea of what can and should be put online. “Artists who feel their work was scraped by AI without credit or compensation are seeking recourse.”
Where does fresh content come from in the future? Will we even be incentivized to create something new? Or all future AI refinements be based on erroneous pseudo-babble on social networks like Twitter and Reddit?
Google did end up indexing most of the web. But its search engine doesn’t keep people on Google properties; it (ostensibly) pushes them away to the websites in search results. Google search’s business model is aligned with the interest of people that give it its input. That’s why people want their sites to be indexed by Google, and why the SEO industry has been so long-lived.
Today’s generative AI tools give nothing back to the people whose information they’ve indexed and made available via their large language model. A ChatGPT conversation could pull info from dozens of website posts and articles and credit none of them.
That’ll need to be solved for new, fresh, innovative information to flow in for AIs to process.