An interesting thought in the context of this year’s Apple WWDC:
I think it’s past time Apple rework its keynote strategy, building these videos around features and not OSes, but that’s a blog post for a different day. For now, users can move between their Apple devices more fluidly and quickly than ever.
This has been one of Apple’s goals for its ecosystems for a long time,1 but the company has become more clear about it in recent years.
This made sense the moment I read it. Most people who value these inter-device features will, by definition, have more than one Apple device. Developers that want to build such specific features in to their apps will also want a feature-oriented narrative, not an OS-oriented one. It’s not like Apple needs to entice people to update the OS on their devices – that’s almost never been a problem.