Matt Mullenweg of WordPress stated in a simple blog post about the blogging platform’s 17th anniversary
The main feedback we got at the time was that the blogging software market was saturated and there wasn’t room or need for anything new.
but that
WordPress did have a philosophy, an active blog, a license that protected the freedom of its users and developers, a love of typography, a belief that code is poetry, fantastic support forums and mailing lists and IRC, and firm sense that building software is more fun when you do it together as a community.
There are niches, even large markets, where customers will pick the provider whose voice and values they identify with even in a crowded cost-conscious marketplace. It may, in many cases, the only company that even has a voice. In some cases that voice may express itself in the product so that it doesnt match your workflow as a customer, and that’s OK. Make a different choice. But when it does, it makes for a great relationship with the product/service. Evernote used to be that sort of company. Apple still is, even though it’s a dominant giant, no longer the perennial underdog. And WordPress is too.