Jan
10
The Three Degrees of Personalization
Filed Under Editorials, Facebook, Google, Insights, Social, Yahoo | Leave a Comment
Facebook’s Beacon brought some spice to the tech community, which had been longing for some juicy stuff to blog/discuss/pontificate about since the iPhone’s launch several months ago.
Beacon is (was?) part of Facebook’s new online ad system which shared a user’s actions on other (partner) websites with all his/her Facebook friends. (If you rent a movie on Blockbuster, your friends will be notified via Facebook’s mini-feed). Scary, eh?
Oct
25
I’ve wondered off and on about how much a company’s culture is modified in its CEO’s image. (It’s a heavily-researched issue, but I haven’t read up on any of it). There is evidence galore about Jack Welch’s effect on GE’s culture, Steve Jobs’ on Apple’s, and Clinton’s on the U.S.
Jun
12
Yahoo! community prediction spot-on!
Filed Under Predictions, Social, Yahoo | Leave a Comment
In a post several days ago , I had predicted that Yahoo! would sooner or later get out of the search business and concentrate on Community (since that’s what it is best at) and Personalization, which follows from the community focus. Read more
May
31
Yahoo!: Powered by Community
Filed Under Facebook, Insights, Social, Yahoo | Leave a Comment
I’ve been thinking of the difference (and similarities) between Y! Answers and Wikipedia, and then about Yahoo!’s true strength. Excerpts from an email I wrote a friend:
… if you can get inputs from not only patients, but medical practitioners, medical students, this could be huge. There are innumerable startups out there trying to build up a comprehensive directory of medical knowledge - the Answers model could complement a static medical database by being a naturally up-to-date, action-oriented database.
May
24
Tomorrow Today: Google Universal Search - Part 3: What it means for MS and Yahoo!
Filed Under Editorials, Google, Insights, Internet, Trends, Yahoo | 1 Comment
Bob Cringely contends that the battle for search is over, with Google emerging the clear winner. With Google Universal Search, Google has put so much distance between itself and numbers two and three, that the incremental return on additional investment into search by either Yahoo! or Microsoft will be negative. Both firms will be better off putting their money in other lines of business.Why has GUS ended the search wars? Apart from standard Web Search, Google’s also ruled vertical search - maps, books, images, and video. (The only exception was news, where Y! did a better job.) So if Y! and MS were to follow suit with their own integrated searches, the top video (or book) results would be on Google’s properties. In fact, the better they made their searches, the more traffic they’d drive to YouTube or books.google.com! Not only does Google do the best job with vertical search, today it also owns the properties where this vertical content resides!
May
23
Tomorrow Today: Google Universal Search - Part 2: What it means for the SEO industry
Filed Under Editorials, Google, Internet, Trends, Yahoo | Leave a Comment
Until today, everything - everything - in the SEO industry was to do with optimising web pages. Firms in this space have fine-tuned the art of Optimization into a science over a decade. Pagerank was all that mattered, and SEO firms knew what worked and what didn’t.
May
22
Tomorrow Today: Google Universal Search - Part 1: Industry Disruption
Filed Under Editorials, Google, Internet, Trends, Yahoo | Leave a Comment
About a week ago, Google took the lid off a project that had been brewing for several months. The company calls it Universal Search. In a nutshell, it “will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.”
May
18
Monetizing Yahoo! Answers - or not?
Filed Under Insights, Yahoo | Leave a Comment
A source who knows a thing or two about Yahoo!, and I, were talking about possible strategies to monetize Yahoo! Answers. The source mentioned that Yahoo! was looking at Adsense-like sponsored links to make money. At that point, I realized something interesting:
Mar
27
The race for the smallest screen of ‘em all
Filed Under Editorials, Google, Internet, Mobile, Trends, Yahoo, india | Leave a Comment
Yahoo’s been quietly putting into place a set of very high-quality tools and services for mobile phones. From the time it launched Yahoo! Go last year, the company’s been working feverishly at plugging its diverse services (mail, search, instant messaging, news, photos, finance, entertainment) into the mobile platform (or the other way round).
Mar
27
How do you solve the problem of… metrics?
Filed Under Analytics, Insights, Internet, Trends, Yahoo | Leave a Comment
Peter Daboll, “Chief of Insights” (wow!) at Yahoo!, contends that page views as a measure of website performance are outdated. Daboll’s argument is that with Ajax, Flash and embedded video, traditional methods are no longer accurate indicators. While he’s right on that count, his call for “visits a day” as an alternative measure doesn’t quite measure up. Consider this: Read more