We have seen before my bias towards using solid, well designed tools for many years, repairing them instead of replacing:
These machines appeal to me because they’re such a terrific example of sustainability. Apple may release new laptops and revisions every year but you don’t have to buy them that often. In fact you can go five years, even ten depending on what you use your computer for. The relatively high price you pay up-front translates to many years of trouble-free use. The ‘cost per wear‘ equivalent of Apple’s laptops is extremely low.
May 2020 saw an incident that is the polar opposite of this ethos, which is why it caught my attention.
The summary is this: In 2018 Uber bought the electric bike sharing company Jump. In 2020, Uber made an investment in another shared electric scooter company named Lime. As part of this deal, the ownership of Jump’s assets was transferred to Lime. In other words, Lime took Jump off Uber’s hands. Except that “there were also “tens of thousands” of older-model bikes that Lime did not inherit as part of the deal”.
These electric bikes were all destroyed.
Specifically, the company that has the contract
is removing and keeping the electronic and battery components. After that… the bikes and scooters will “be shredded through the auto shredder, and the metal will be distributed out from there.”
The statement from Uber simply says
“We explored donating the remaining, older-model bikes, but given many significant issues—including maintenance, liability, safety concerns, and a lack of consumer-grade charging equipment—we decided the best approach was to responsibly recycle them.”
This is a travesty. These bikes could have been donated to communities in the US or even to lower-income countries, de-branded and with the battery pack and tracking elements removed. A bike-sharing enthusiast website describes how this could be done for the specific Jump bike model being scrapped. It is hard to imagine that Uber could not have found a single local government body in the US that was not willing to work with liability issues.
The same bike sharing enthusiast site described a worse problem with a new Jump model that is now with Lime:
the JUMP engineers who designed the 5.8 were never able to get the system to work just right… The new 5.8 has chipsets with firmware built into almost everything. Even the taillight has to talk to the other boards, or it will not unlock or power up. It is arguably the most technologically progressive dockless bicycle ever built, and all of the code and engineering behind this firmware was executed entirely in-house by JUMP techs… And UBER fired every last JUMP engineer that designed the system.
For a combination of corporate fecklessness in the name of risk avoidance, this episode is going to be hard to top.




