Onward Mobility, a mobile app development firm from Bombay, does not sell apps online:
“We’re better off selling apps offline,” he [founder Arun Menon] says, “because Application Stores are too cluttered and our apps don’t get sufficient visibility. Especially in India, not many people buy apps through Credit Cards. People don’t need credit cards or GPRS with our existing model.”…. Given that the retail sector is still unorganized in India, the company intends to rope in individual distributors who in turn deal with individual retailers rather than targeting major retail chains.
According to another article, the apps are “transferred via USB or Bluetooth at [the] retail outlet”.