AMD says it will give up the decades-old industry practice of marketing computers with numbers and jargon, moving to a simple system based on how people use their computers, not how the industry manufactures them.
The old tradition of flogging 220 different combinations of A.M.D. chips has been traded in and replaced with three categories of PCs: See, Share and Create systems (the designations roughly line up with “good,” better” and “best”).
I guess those categories mean computers for browsing, computers for playing movies, music and games, and computers for multimedia processing (creating movies, photoshopping and suchlike).
At Intel too, marketers say they will now attempt what Apple has been doing since at least 1984:
“We have been looking at the automotive industry,” said Ms. Conrad. “Computers have become an emotional purchase like cars. We’re getting very emotional with our marketing and advertising.”