Mar
27
The race for the smallest screen of ‘em all
Filed Under Editorials, Google, Internet, Mobile, Trends, Yahoo, india | Leave a Comment
Yahoo’s been quietly putting into place a set of very high-quality tools and services for mobile phones. From the time it launched Yahoo! Go last year, the company’s been working feverishly at plugging its diverse services (mail, search, instant messaging, news, photos, finance, entertainment) into the mobile platform (or the other way round).
Mar
27
How do you solve the problem of… metrics?
Filed Under Analytics, Insights, Internet, Trends, Yahoo | Leave a Comment
Peter Daboll, “Chief of Insights” (wow!) at Yahoo!, contends that page views as a measure of website performance are outdated. Daboll’s argument is that with Ajax, Flash and embedded video, traditional methods are no longer accurate indicators. While he’s right on that count, his call for “visits a day” as an alternative measure doesn’t quite measure up. Consider this: Read more