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Google Apps goes the whitelabel way.

Google has seemingly woken up to the fact that Google Apps was not cutting any ice with businesses.

According to Om Malik
, the company “is slowly signing up Internet service providers for a “white label” version of its offerings” by typing up with an ISP named WildBlue. “Today the deal involves GMail, GCal, GTalk and Google Gadgets. Tomorrow it could be the Google Office suite. A few more deals with ISPs and suddenly a lot more people will have heard about Google Office. Think about that.”

I’m surprised it’s taken the company so long to realize that its offerings were never going to appeal to businesses (except perhaps tiny startups). However, they’re just the right fit for home users. And considering these apps run online, who better to serve them to you than your ISP? I’m not sure, though, if too many folks will use either Gadgets or Calendar (and full-scale adoption of Google Docs is kinda dicey too).

One reply on “Google Apps goes the whitelabel way.”

I use google calendar, the main reason is I can synchronize my thunderbird calendar (lightning extension) with the gcal (and other way too) and hence I can have my calendar available everywhere.

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