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The Web of No

Every website now:

Switch to the app! (no)
Accept all cookies! (no)
Sign up or login! (no)
Turn off ad blocker? (no)

Just the hours lost weekly. The constant break in attention. The subliminal annoyance.

This is our web.

It’s testament to how there is no economically sustainable way to run a website without being hostile to its visitors, even thirty years after public access to the web.