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Groupon writes great copy. How great? This great

From “Groupon and the value of copywriting

Here’s an excerpt from a recent Groupon I received for a deal on a dentist:

The Tooth Fairy is a burglarizing fetishist specializing in black-market ivory trade, and she must be stopped. Today’s Groupon helps keep teeth in mouths and out of the hands of maniacal, winged phantasms: for $49, you get a cleaning, an exam, and x-rays at Longwood Dental Group in Brookline (a $356 value). The office is easily reachable from the C Line’s Englewood Avenue stop on Beacon Street.