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Aug

14

Samsung needs a brand strategy to take on Nokia’s smartphones

Editorials, Marketing, Mobile, Nokia, samsung | Comments

Recent smartphones from Samsung, HTC and LG indicate that Nokia’s finally got competition in the high-end space. However, it’s going to take more than engineering skills to succeed in India’s tough mobile market. Consistent phone branding, clear messaging and a solid distribution network are as important, and that’s where Nokia’s streets ahead. Can the competition catch up? Read more