Category Archives: Marketing

Jonathan Schwartz: "What is my equivalent of the iPod?"

Sramana Mitra wonders what Jonathan Schwartz is thinking after being elevated to the hot seat at Sun: SUN, like Apple, has made its mark as a vertically integrated computer company with proprietary computer hardware and operating system. However, unlike Apple, … Continue reading

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Why do Linux-Based Desktops Fail to Excite?

In the last quarter of 2002, LG Electronics and a few other computer makers introduced a line of PCs into the Indian computer market. Nothing new – except that these PCs came pre-installed with Linux. My initial reaction was one … Continue reading

Posted in Editorials, Linux, Marketing, Microsoft | Comments Off