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Category Archives: Marketing
Curated computing: jargon (sometimes) is a good thing
Curated Computing: Fancy cynical analyst term. Here is Forrester Research declaring a new era (‘Post-iPad’, no less). A consumer can do anything with a Windows PC or Mac… the iPad operates very differently. [It] works more like a jukebox than … Continue reading
About Yahoo!'s home page redesign this week
Yahoo! just redesigned the Yahoo.com home page, its crown jewel for a decade. The big change is a bar on the left with widgets that display updates from Facebook, Gmail, New York Times and some 60 other sources. The company … Continue reading
Bigger pie, more slices
For the longest time, the only two entities that made money from a mobile phone were the carrier and the handset manufacturer. Open and shut [1]. No longer. Not only are more mobile phones being sold now than ever before, … Continue reading
Building a large Internet business in India (in the incumbents' face)
When it comes to the Internet in India, the low-hanging fruit has beeen picked, across sectors. Think Travel. Books. Jobs. Dating. Electronics. Money. In his post today, Rajesh Jain lists a few more: Search (dominated by Google), News (Rediff, NDTV, … Continue reading
Stickiness versus Referability
Small and medium businesses can’t afford splashy advertising campaigns on TV and billboards that large corporations can, so their marketing strategies need to be smarter. The most popular of the smart marketing strategies today is about building customer “stickiness”. Making … Continue reading
Internet Explorer 8. Why?
GigaOM announces the release of Microsoft Internet Explorer 8 So far [Microsoft] has been on the losing side of the equation, ceding market share to its upstart rivals, all of whom are touting ease of use, simplicity, security and speed. … Continue reading
Netbook or notebook? No answer because it's the wrong question
Market segmentation by demography, by population, by purchasing power, by usage, by geography – marketers have used all these to plot product targeting. But segmentation by product features alone? That is what several well-regarded bloggers were doing when the Sony … Continue reading
Samsung needs a brand strategy to take on Nokia's smartphones
Recent smartphones from Samsung, HTC and LG indicate that Nokia’s finally got competition in the high-end space. However, it’s going to take more than engineering skills to succeed in India’s tough mobile market. Consistent phone branding, clear messaging and a … Continue reading
What makes Xobni so popular?
Xobni is an Outlook plugin that has proven remarkably useful in managing managing bloated inboxes. It’s generated its fair share of buzz lately, and most users seem to love it. Apart from a clutch of very well-implemented features, what it … Continue reading
Social networks – goodbye STP
Seth Godin quotes Gavin Potter about the 21st century being about ‘sorting out demand’. “When your messages reach the right people at the right time in the right way, magic happens”, Seth says. Social networks are changing that. In fact, … Continue reading