Aug
14
Samsung needs a brand strategy to take on Nokia’s smartphones
Filed Under Editorials, Marketing, Mobile, Nokia, samsung | 2 Comments
Recent smartphones from Samsung, HTC and LG indicate that Nokia’s finally got competition in the high-end space. However, it’s going to take more than engineering skills to succeed in India’s tough mobile market. Consistent phone branding, clear messaging and a solid distribution network are as important, and that’s where Nokia’s streets ahead. Can the competition catch up? Read more
Jun
23
What makes Xobni so popular?
Filed Under Analytics, Editorials, Email, Insights, Marketing, Microsoft, Outlook, Social, Xobni | 1 Comment
Xobni is an Outlook plugin that has proven remarkably useful in managing managing bloated inboxes. It’s generated its fair share of buzz lately, and most users seem to love it. Apart from a clutch of very well-implemented features, what it is about Xobni that make it such a inherently popular tool?
Mar
2
Seth Godin quotes Gavin Potter about the 21st century being about ’sorting out demand’. “When your messages reach the right people at the right time in the right way, magic happens”, Seth says.
Apr
30
Jonathan Schwartz: "What is my equivalent of the iPod?"
Filed Under Insights, Marketing, Sun | Leave a Comment
Sramana Mitra wonders what Jonathan Schwartz is thinking after being elevated to the hot seat at Sun:
SUN, like Apple, has made its mark as a vertically integrated computer company with proprietary computer hardware and operating system. However, unlike Apple, the importance of the computer business has become questionable. The significance of the OS is questionable. The relevance of the chip business is definitely questionable.
Feb
3
Why do Linux-Based Desktops Fail to Excite?
Filed Under Editorials, Linux, Marketing, Microsoft | Leave a Comment
In the last quarter of 2002, LG Electronics and a few other computer makers introduced a line of PCs into the Indian computer market. Nothing new - except that these PCs came pre-installed with Linux. My initial reaction was one of delight and euphoria! Perhaps 2003 would indeed be the Year of the Linux Desktop - and that India was where the seed of that revolution was being sown!