This is supposed to *herald* curated computing. Nonsense.

Curated Computing: Fancy cynical analyst term. Here is Forrester Research declaring a new era (‘Post-iPad’, no less).

A consumer can do anything with a Windows PC or Mac… the iPad operates very differently. [It] works more like a jukebox than a desktop — consumers choose (and pay for) applications from a predetermined set list. Each of those applications is, in itself, also curated; the publisher selects content and functionality that’s appropriate to the form factor, just as a museum curator selects artworks from a larger collection…

Rubbish. ‘Curated computing’  has been Apple’s design philosophy for all this decade – that’s only now making its way into industry consciousness.

But it’s a good thing.

If anything, it indicates mobile manufacturers hitting reality. In the short years after the realization that people wanted to ‘do more’ with their phones, manufacturers packed in as many features as they could. A few really took off (cameras, music players, even email), and most others just didn’t (bluetooth, mobile office packages, bar-code readers).

In another way, it’s a sign of the industry beginning to mature. Even as hardware has gotten more capable (faster processors, storage, memory, larger displays, touch-screens) and networks have invested massively to build capacity, there’s a discernible trend to do less better. Manufacturers are (belatedly?) realizing that a mobile device isn’t a smaller personal computer, but something ‘very personal’. And that very personal is very different from personal.

Which is also why everyone in the industry wants ‘vertical integration’ – control over the hardware, operating system, software platform, applications/content, and network. It’s so that having bet on what (limited) tasks a device will perform, a manufacturer has greater control over the quality of what the customer experiences.

Expect, in the next couple of years, for all major smartphone players (in addition to Apple, RIM, Google) to create (curate?)  really great out-of-the-box experiences for the 20% of tasks that matter most – email, web browsing, facebook/twitter updating, maps, and playing music/movies (yes, better than what we’ve seen). Expect  new devices to ship with fewer radios and sensors, and very few basic applications out-of-the-box. All other features and applications will be available via an App Store, to which there will be a prominent link on the home screen.

If this sounds very much like what Apple’s been doing with iPhone all along, of course you’re right. Forrester’s just woken up, declared it a trend and slapped on an alliteration.

Footnote: also, this isn’t as global, industry-churning a movement as Forrester would have you believe: the Japanese, for the most part, like cellphones crammed with bells and whistles (TV, bar-code readers,credit cards, suchlike). And this doesn’t look to be changing anytime soon.

Thoughts about the Nexus One’s prospects

Does it have better hardware, a better screen, better battery life, better price, more freedom, better apps, better multitasking, better camera than the iPhone? Yes. Is it the iPhone? No.

People who’ll buy the Nexus One say they want to buy something like the iPhone that isn’t the iPhone, and they’re lying even though they don’t know it. They want the iPhone because it’s the iPhone. And nothing else. When you create in your mind a category called iPhone-like, there’s only one member that’s ever going to be a full, incontrovertible member of that category.

These buyers are going to be disappointed even though they won’t know quite why. They’ll blame it on the phone instead of their own expectations, and demand won’t spike the way it did for the iPhone.

Would I buy it?

I don’t like the iPhone, but I like this current crop of Android devices even less. If, in a (thankfully) fictional dystopian universe I had to choose only between the iPhone and the Nexus, I’d take Apple’s baby (and lament long and hard about the lack of alternatives).

Reason #3: form factor wise no Android device has nailed the iPhone. This is HTC and Motorola and Samsung, not Apple we’re talking about. So there. These firms are known for specs, not sex.

Reason #2: I will not buy a phone with a trackball. Ever. Would you buy a Skoda that featured a manually-operated crank to start the engine? Heck, even Blackberrys have moved on.

Reason #1: Polish. I posit that no one has been able to nail the touchscreen experience other than Apple. Not Palm, Not Android. Not (shudder) RIM and most certainly not Microsoft. Since 2007, for instance, Android phones have been underpowered and have had user experience (UX) issues where the phone hasn’t been able to keep up with text or touch input. Now three years later,

Some animations are very smooth, some are janky as hell. The Nexus One has a faster processor than the iPhone 3GS and has twice the RAM, and yet it still cannot have as fluid a UI as the iPhone OS. This is great proof that your software is key—throwing raw power at things won’t necessarily make them better.

And it doesn’t even have to run Android. Every touchscreen phone apart from iPhone suffers from this.

I think it’s worth demonstrating how Apple nails the experience with an example.

In Mobile Safari, the iPhone browser, if you scroll (swipe) too fast, instead of text you’ll see a chequered pattern – the processor can’t render the text fast enough – but the scrolling experience itself is smooth as ever. Once you stop scrolling, text will eventually appear. On any other mobile browser, the scrolling itself will stutter as the processor tries to render everything.

When you’re using a device all day every day as essentially an extension of your body and mind, stuff like this matters more than features.

I’d pick the iPhone. As, sadly, will folks who upgrade from the Nexus One eventually.

Update (10 Jan 2010): Another example of polish in design:

Other issues that I can’t live with day to day? How do I copy text from non-editable field like an email, webpage, or SMS, or even a 3rd party application? Oh, I can’t. Say what you want about the iPhone not having copy and paste for two years — a joke — it’s the single best implementation on the planet for a smartphone and Google’s approach is almost as bad as RIM’s with the Storm-series.

(From Boy Genius Report, via John Gruber)

No longer. Not only are more mobile phones being sold now than ever before, there are more types of folks making money off it. For smartphones with an ecosystem such as iPhone, there is

- Apple, the iPhone manufacturer

- AT&T (in the U.S.) that provides cell phone connectivity

- tens of thousands of developers who sell their iPhone applications through the App Store (with Apple getting a cut). And this is not just indie developers. Amazon stands to make a huge bundle through book sales via its Kindle Reader app for iPhone [2]

- businesses that create free iPhone applications but make money off ads within their applications [3]

- record labels that offer their music for sales on the iTunes Music Store

- television networks and Hollywood studios that offer their TV shows and movies (respectively) for sale/rent, also on the iTunes Music Store

Of course, this runaway success has inspired every smartphone label to scramble to bake its own pie. Witness the plethora of application stores (Palm, Nokia, Blackberry, Windows Mobile, Android) [4], and Nokia’s attempts to sell music.

Open or closed?

The more mature a product category gets, the more players there are that stand to make money off it. That’s because the pioneer quickly realizes that for true scale, it must “open up”  the product to entities other than itself. And that’s where it seems we have from history, a clear lesson: IBM opened up the specs of its original PC, and hordes of beige box manufacturers crowded Big Blue out of its own market. Apple itself nearly destroyed all that the Macintosh stood for when it licensed the Mac to other manufacturers.

“Opening up” a successful product and creating an open ecosystem divides the pie into so many slices that the pioneer is left picking up only crumbs. Apple’s iPhone ecosystem has been “opened up” to all those players above through the iPhone OS developer API, the iTunes Music Store and the iPhone App Store, but the ecosystem itself remains tightly closed.

[1] OK, so there were (are) electronic component manufacturers on the source side and advertising agencies on the sell side. But let’s limit ourselves to those that gained directly from the mobile phone. 

[2] Also with iPhone OS 3.0, developers can now charge for features within the application (unlocking extra weapons and purchasing weaponry within games being the most commonly cited examples), so you could have a free basic application with paid features if you like. Before OS 3.0, the best that developers could do was offer separate “free” basic and “paid” full-featured apps.

[3] Take Twitterific, for instance. The free version of the application inserts ads into your tweetstream.

[4] With comical attempts to make them sound different (Palm Software Store, Nokia Ovi Store, Blackberry App World, Windows Mobile Marketplace, Android Market). 

Here’s a list of peeves and loves about each browser.

Opera Mini Good

• Faster page load times
• Snappier controls
• Smoother scrolling
• Slightly better font rendering (all of above relative to S60 Browser)
• Address TLD auto-complete: (type www.opera. and  a drop-down list appears with opera.com, opera.org , opera.net)
• Speed Dial-like shortcuts for bookmarks

Opera Mini Bad

• No support for multiple tabs
• “Small” font too small, “Medium” too big
• Screen does not occupy entire width when phone tilted (in portrait mode). I don’t think the browser is accelerometer-aware
• Not possible to copy URL

S60 Browser Good

• Does not ask for permission to connect; allows selection of default access point. This is because, unlike Opera Mini, which is a Java app, the S60 browser is a native S60 app.
• Page overview – a shrunk view of the current page which you can quickly scroll around on.
• Attractive Back/Forward implementation. Page previews flip forward and back, like moving your mouse across the OS X dock.

S60 Browser Bad

• Supports multiple tabs but cannot open new one!
• No “top”, “bottom”, “pgup”, “pgdn” keypad shortcuts
• Tedious process to copy URL. Bookmark current page, navigate to Edit bookmarks, copy URL, delete bookmark.

What else

Haven’t had a chance to check out Skyfire yet; the founders have decided, in a sadly common blinkered move, to limit launch to the US. A mobile browser from Mozilla’s been “just around the corner” for a while now (and won’t show up on S60 first). Google’s promised a mobile version of Chrome, but my guess is that Android will get it before S60 does. I don’t see mobile Safari on S60 ever. And it hurts to even speak of mobile IE.

Podcaster assists in the distribution of podcasts, it duplicates the functionality of the Podcast section of iTunes.

This is about as anti-competitive as it gets – applications that threaten iTunes’s monopoly over loading content to/from iPhone/iPod Touch will not be allowed on to Apple’s iPhone App Store. John Gruber of Daring Fireball fame has more to say about Apple’s exclusionary policies.

So some apps are banned. So what?

This is a big deal because App Stores are becoming an important way (and for iPhone/iPod Touch, the only way) to add functionality to a mobile device – whether it’s from Apple or Nokia or Android. Installing applications on your mobile phone is tricky at best and throw-your-hands-up-it’s-impossible at worst, which is why such App Stores (which make the job much simpler) will gain a lot of traction in the months to come. This places enormous power in the hands of App Store owner – either the handset or mobile OS manufacturer.

Simultaneously, as mobile devices become ubiquitous, more capable and more functional (because of these apps), an application ecosystem will begin to form – there are already over 3000 applications for iPhone/iPod Touch on Apple’s App Store, with small startups entirely dependent on the money they make from sales through the Store. Indeed, Kleiner Perkins has set up an iFund to invest in startups that make apps for iPhone, and there’s a RIM-backed Blackberry Fund too. How much longer before we start seeing the same interest in Nokia/Android application startups?

But this rosy picture could be in jeopardy if such rejections – either arbitrary or anti-competitive – become more commonplace. It’ll scare application developers, and drive away investors. And a multi-billion dollar (because of the sheer numbers of mobile devices) global opportunity could be lost, lost even to the party behind the App Store itself.

What are mobile app startups and users likely to do?

There are two things, both of which are likely to happen:

1.) Web apps that try to offer the same functionality will pick up speed. No App Store will be able to restrict what web-based applications users choose to use. Tomorrow, the Twitter client Twitterrific might be in the soup (because it has a built-in browser and mimics the functionality of Apple’s own Mobile Safari browser – you never know),  but the web-based Hahlo twitter client for iPhone/iPod Touch will face no such problems because Apple has nothing to do with it (and vice versa).

Ordinarily, I’m a strong proponent of native applications for mobile devices (at this stage of the industry). But circumstances are going to push app developers harder to write Good Web Apps.

2.) More jailbroken iPhones. Ironically, this warranty-voiding way of installing third-party applications is also the most open, offering several more native applications with fewer Apple-enforced restrictions. Developers will work harder to make it easier for customers to jailbreak their iPhones and iPods Touch.

Both these trends will represent a move away from the App Store.

Conclusion

As the technology industry becomes more open than ever (open software and hardware standards, community-based platforms for communication, convergence of desktop and mobile), this move towards closed application ecosystems is an anachronism.

More restrictions will mean more effotrs to circumvent (or just abandon) the App Store – whether from Apple or Nokia or Google’s Android. From the App Store owner’s ponit of view, this will be killing the golden goose – and the loss of possibly billions of dollars in revenue.