Jun
23
What makes Xobni so popular?
Filed Under Analytics, Editorials, Email, Insights, Marketing, Microsoft, Outlook, Social, Xobni | 1 Comment
Xobni is an Outlook plugin that has proven remarkably useful in managing managing bloated inboxes. It’s generated its fair share of buzz lately, and most users seem to love it. Apart from a clutch of very well-implemented features, what it is about Xobni that make it such a inherently popular tool?
Mar
27
How do you solve the problem of… metrics?
Filed Under Analytics, Insights, Internet, Trends, Yahoo | Leave a Comment
Peter Daboll, “Chief of Insights” (wow!) at Yahoo!, contends that page views as a measure of website performance are outdated. Daboll’s argument is that with Ajax, Flash and embedded video, traditional methods are no longer accurate indicators. While he’s right on that count, his call for “visits a day” as an alternative measure doesn’t quite measure up. Consider this: Read more