Category Archives: Analytics

About Yahoo!'s home page redesign this week

Posted on July 23, 2009 by rahulgaitonde

Yahoo! just redesigned the Yahoo.com home page, its crown jewel for a decade. The big change is a bar on the left with widgets that display updates from Facebook, Gmail, New York Times and some 60 other sources. The company … Continue reading →

Posted in Analytics, Editorials, google, internet, Marketing, Yahoo | Comments Off

What makes Xobni so popular?

Posted on June 23, 2008 by rahulgaitonde

Xobni is an Outlook plugin that has proven remarkably useful in managing managing bloated inboxes. It’s generated its fair share of buzz lately, and most users seem to love it. Apart from a clutch of very well-implemented features, what it … Continue reading →

Posted in Analytics, Editorials, Email, Insights, Marketing, Microsoft, Outlook, Social, Xobni | 1 Comment

How do you solve the problem of… metrics?

Posted on March 27, 2007 by rahulgaitonde

Peter Daboll, “Chief of Insights” (wow!) at Yahoo!, contends that page views as a measure of website performance are outdated. Daboll’s argument is that with Ajax, Flash and embedded video, traditional methods are no longer accurate indicators. While he’s right … Continue reading →

Posted in Analytics, Insights, internet, Trends, Yahoo | Comments Off