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Arrington on Techcrunch talks about the possibility of Amazon licensing its Kindle ebook reader hardware specs and trademark to third-party manufacturers:

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Dealing with clients is never easy - especially those who haven’t had any previous experience or knowledge of Affiliate Marketing. A few things I recommend are non-intuitive, and seem to go against accepted wisdom - but are essential to distinguish a mediocre campaign from a great one. What commission to pay is frequently an area which needs explaining.

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Any good affiliate marketer hits the Long Tail Dilemma of publishers fairly quickly. On the one hand are large publishers with lots of eyeballs which could get the merchant huge volumes of highly focused audiences. For instance, an India-centric Moto-enthusiast website such as http://www.xbhp.com/ would make a fantastic publisher for a motorcycle company such as Royal Enfield. These form the “head” of your publisher base - they number a few, but bring in substantial sale volumes individually. As an affiliate program manager, you will work with each individual large publisher to best position your merchant’s offerings on their web “real estate”.

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So Google’s decided to take the plunge and buy DoubleClick. And what’s more, along with the big bird, they also get Performics as part of the deal. Performics was a bit player in the affiliate marketing space until yesterday, but under the Google umbrella it transforms into a potential 800-pound gorilla. Understandably, the affiliate marketing corner of the blogosphere’s gone ballistic over it. Every affiliate consultant worth his/her salt has a take on it. There are two things which everyone seems to have missed. The less significant one first:

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