“We believe that the walled-garden strategies are fundamentally flawed.”

Encouraging, coming from Airtel:

We believe that the walled-garden strategies are fundamentally flawed. The best way is to create gateways, and to ensure that we can leave our customers at the gateways in the most effective manner. We are an access company. We will ensure that we bill you and deliver quality access. After that, we will give you a number of different options, which would be through applications. Which would make it easy for you to navigate and consume content, but you choose your content. You choose what it is that you want to eat at what point in time.

via Airtel Mobile Services President Atul Bindal On 3G Rollout, Data Trends, 4G, VAS Cannibalization – Part 1 | www.medianama.com | Readability.

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