The unbearable burden of Facebook

From TIME magazine’s Person of the Year profile of Mark Zuckerberg:

“We’re trying to map out what exists in the world,” he says. “In the world, there’s trust. I think as humans we fundamentally parse the world through the people and relationships we have around us.

And you begin to understand why Facebook remains controversial in spite of its everywhereness. Mark Zuckerberg views Facebook as a digital analogue of our real-world relationships, and a way to make the Internet a better place because of those relationships.

But that is a huge responsibility to place on people. Your friend list on Facebook is likely nothing like ‘what exists in the world’ for you. Very few among you have enough self-awareness to know who you really have a relationship with. Fewer still have the strength of character to decline friend requests from your extended family, current and former colleagues, former batchmates, acquaintances from the city you used to live in, your old boyfriend or girlfriend – all people who you had some relationship with, perhaps a very close one, but no longer. And even fewer will un-friend people in your list who no longer matter (with equanimity, I mean. youdumpedmeyoupigunfriendthere doesn’t count).

Hence the different ways people use Facebook: a professional marketing tool for yourself or your company, or a way to peek into the life of your former crush, or while away boredom at work through gameaftergameaftergame, or to share random blurry photos from your phone camera, or channel every semi-conscious thought into a status update directed to no one in particular but one you always expect comments on. Ways of using Facebook which betray everything about you – desires, insecurities, biases, sparks of geniuses, likes – but rarely reflect your your real-world relationships.

It emerges in the article that Zuckerberg does possess such confidence, such self-awareness, such integrity. This is rare, and it is probably only such who can use Facebook as Zuckerberg intended it, with no conflicts – of privacy, time, expectation or obligation.

As the writer of the TIME profile points out, “Facebook is still a painfully blunt instrument for doing the delicate work of transmitting human relationships”. Indeed, we inhabit so many imperfectly formed, constantly changing personas (some of them semi-conscious) that any such Facebook alternative would have to be so complex as to be completely unusable. So like any sufficiently complex issue, we make Facebook a binary decision – log in or not.

“These guys really thought the process through”

(Via Gabor Cselle’s blog)

Steve Jobs in Wired, Feb 1996:

Is there anything well designed today that inspires you?

Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer.

We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design.

We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.