From a BCG report, as reported by the WSJ India blog. The Internet population will triple in the next 5 years, but
“A lot of the growth in India will come from users who first surf the Internet from their mobile phones… India is going to be different than what we’ve seen in mature markets but also in emerging markets. It’s going to be predominantly a mobile experience.”
And what will people experience?
“The traditional Internet in its current form would be largely inaccessible even if it were to be available,” he said. “The language and literacy barriers in the country—those are formidable.”
Global sites that want to keep the edge they already have in India, compared to some other emerging markets, will have to Indianize more than they have so far.