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Monthly Archives: February 2009
Why the Kindle can save the U.S. newspaper industry
The Silicon Alley Insider recently calculated that the New York Times could actually cut down its costs in half by gifting all its subscribers a free Kindle. The immediate conclusion seems to be that the Kindle is the end to … Continue reading
Netbook or notebook? No answer because it's the wrong question
Market segmentation by demography, by population, by purchasing power, by usage, by geography – marketers have used all these to plot product targeting. But segmentation by product features alone? That is what several well-regarded bloggers were doing when the Sony … Continue reading