The combination that makes iPhone so compelling

iPhone is revolutionary not just because of its (multi-touch) touchscreen. There are, after all, other touchscreen phones on the market, and none have achieved iPhone’s popularity. Why?

iPhone is revolutionary not because of its Internet browser. Mobile Safari has limitations that other browsers don’t – most notably the lack of Flash support, no text search, no scrolling to the end, among others. But iPhone users are among the most heavy users of the web. Why?

It turns out that when you put both these features together, you end up with something very different.

The web browser is one of the most mouse-heavy applications on your (desktop/laptop) computer. Maintaining that experience on the mobile phone is tough when you have to manipulate physical keys. Open a web page in a browser on your computer and imagine moving the cursor using only the arrow keys.

Your finger on a touchscreen is the best proxy for a mouse on a mobile phone.

This is, in essence, what makes iPhone so compelling. There are awesome touchscreen phones with average browsers, and great browsers trapped in keypad-based phones. iPhone has managed to bridge that gap. And how.

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