Google's Chrome gamble that no one's talking about

Much has been said about Google’s open-source browser strategy after the Chrome release. The consensus seems to be that Google doesn’t want to win any direct “browser wars” (at least, not in the Netscape v/s IE sense), but to raise the standards for *all* browsers to run ever more sophisticated web-based applications. In other words, create a new “Internet platform“. Helps everyone, including Microsoft.

Noble enough, canny enough, bold enough. Except that no one’s talked about the gamble that’s implicit in the move.

Let me explain.

Suppose Google enhances its web applications using Chrome’s new capabilities – which it will. Gmail, Google Docs, Google Reader – now run almost as well as desktop applications. But only on Chrome. Now, these applications are more dependent than ever on the browser. In other words, Google is encouraging users to install a thin layer (of Chrome) on top of Windows to run their web apps. Perhaps Firefox will follow Chrome’s lead. That means 20% of the user base will be able to run the next generation of Google web applications.

But there is the remaining 80%. For that 80% of users, Internet Explorer is the receptacle through which they interact with the web. If Microsoft chooses to not play nice, Gmail, Google Docs, Reader will “break” on IE – that is, not render/function properly.

The average Joe’s reaction is to blame the “website”, not the browser. Example: The other day, the Yahoo! India mail website “broke” on Internet Explorer. My sister’s reaction was “Well, looks like Yahoo! mail’s not working properly, let me try Gmail”. Not “let me see if it works on Firefox”. Or my personal experience in cyber cafes in India: If the site doesn’t render correctly, “We’ll try after some time”. Not “Hey cybercafeowner, do you have Firefox on this box?”

In other words, if IE decides not to implement Chrome’s under-the-hood architectural innovations, it will end up discrediting Google’s own web applications, not IE or Microsoft. The average user is happy with his/her webmail (or other such apps). He/she won’t shift to a new browser, he’ll demand that the “email” work “as before”, or he’ll/she’ll switch to a new “email”.

No prizes for guessing that MS is hoping the new “email” is going to be Windows Live Mail.

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