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In a post several days ago , I had predicted that Yahoo! would sooner or later get out of the search business and concentrate on Community (since that’s what it is best at) and Personalization, which follows from the community focus.

Well, guess what. WIRED today reports comments by Tapan Bhat, VP of Yahoo!’s Front Doors:

Search is no longer the dominant paradigm. The future of the web is about personalization. Where search was dominant, now the web is about ‘me.’ It’s about weaving the web together in a way that is smart and personalized for the user.

Some companies do learn fast! And, after this prediction and Cringely’s endorsement of my concerns about Google, you know where to turn to for technology strategy and trends!




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