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I'm Rahul Gaitonde, and this is my blog. You can follow these posts via RSS or email.
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Monthly Archives: June 2007
Business lessons from a Harry Potter freak
BusinessWeek profiles Emerson Spartz, a 20-year-old who makes a “six-figure income” annually by running the Harry Potter fan site mugglenet.com. My biggest takeaway from the article was this: “The site never would’ve taken off without the passion and knowledge that … Continue reading
How the New Web is changing PR
Steve Rubel explains on PBS’ PublicEye: … our practices are becoming more public. All of us who work inside PR agencies recognize that we need to build transparent bond with the public directly and not just serve as corporate intermediaries… … Continue reading
Misguided iPhone/Safari strategy analysis
More iPhone strategy from Bob Cringely. While he’s spot-on with most of his columns, I don’t agree with his line of thought in this week’s column. In a nutshell, Cringely believes that forcing developers to develop Safari-compliant AJAX applications will … Continue reading
More on Safari for Windows
This time by John Dvorak, on Dow Jones’ Marketwatch: First, Dvorak’s take on the browser strategy is the same as mine (read yesterday’s post): “… this particular browser is necessary if anyone wants to develop applications for the iPhone. Apparently, … Continue reading
Scoble is not an idiot…
… but he doesn’t seem to have gotten things bang-on either, with regard to the supposed “closed” nature of the iPhone. Steve Jobs admitted at the D conference that Apple was rather cagey about allowing developers to write third-party apps … Continue reading
Yahoo! community prediction spot-on!
In a post several days ago , I had predicted that Yahoo! would sooner or later get out of the search business and concentrate on Community (since that’s what it is best at) and Personalization, which follows from the community … Continue reading
Posted in Predictions, Social, Yahoo
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What makes a successful Affiliate Marketing campaign?
Dealing with clients is never easy – especially those who haven’t had any previous experience or knowledge of Affiliate Marketing. A few things I recommend are non-intuitive, and seem to go against accepted wisdom – but are essential to distinguish … Continue reading