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Apr
17
Now that enough and more has been written and discussed about the DoubleClick deal, it’s time to take a peek into the past, near the end of 1999. From John Battelle’s book “The Search”:
“There was always the fallback of simply running banners on Google’s prodigious traffic - one deal with DoubleClick, an ad network that specialized in serving graphical banners, would probably net the company millions of dollars. But that felt like a sellout - DoubleClick’s ads were often gaudy and irrelevant. They represented everything Page and Brin felt was wrong with the Internet. “They didn’t want to turn the Web site into the online version of Forty-second Street,” recalls investor and director Michael Moritz.