Monthly Archives: April 2007

Flash Web Applications and componentization

Posted on April 24, 2007 by rahulgaitonde

There was a time when Google released its Desktop Search application (since renamed Google Desktop), and the Google Talk client more or less together. Back then, I wondered why Google was going down the path of Windows desktop applications – … Continue reading →

Posted in Flash, google, internet, Trends | Comments Off

The Long Tail Dilemma of Affiliate Marketing

Posted on April 17, 2007 by rahulgaitonde

Any good affiliate marketer hits the Long Tail Dilemma of publishers fairly quickly. On the one hand are large publishers with lots of eyeballs which could get the merchant huge volumes of highly focused audiences. For instance, an India-centric Moto-enthusiast … Continue reading →

Posted in Affiliate, Insights, internet | Comments Off

Doubleclick Flashback – it stank, now it's gold!

Posted on April 17, 2007 by rahulgaitonde

Now that enough and more has been written and discussed about the DoubleClick deal, it’s time to take a peek into the past, near the end of 1999. From John Battelle’s book “The Search”: “There was always the fallback of … Continue reading →

Posted in Insights | Comments Off

Performics: Google's little Affiliate nugget

Posted on April 16, 2007 by rahulgaitonde

So Google’s decided to take the plunge and buy DoubleClick. And what’s more, along with the big bird, they also get Performics as part of the deal. Performics was a bit player in the affiliate marketing space until yesterday, but … Continue reading →

Posted in Affiliate, google, Insights, Predictions | Comments Off

Lookin' for trends!

Posted on April 11, 2007 by rahulgaitonde

One of the more interesting applications of Google Trends is to compare the search volumes of two or more search terms over the past several months (or years). So we were winding down work yesterday at Convonix, and fooling around … Continue reading →

Posted in internet, Off-Topic, Trends | Comments Off