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There was a time when Google released its Desktop Search application (since renamed Google Desktop), and the Google Talk client more or less together. Back then, I wondered why Google was going down the path of Windows desktop applications - wasn’t the Web the Future, according to them? I did think that their strategy implementation was faltering just a bit.

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Any good affiliate marketer hits the Long Tail Dilemma of publishers fairly quickly. On the one hand are large publishers with lots of eyeballs which could get the merchant huge volumes of highly focused audiences. For instance, an India-centric Moto-enthusiast website such as http://www.xbhp.com/ would make a fantastic publisher for a motorcycle company such as Royal Enfield. These form the “head” of your publisher base - they number a few, but bring in substantial sale volumes individually. As an affiliate program manager, you will work with each individual large publisher to best position your merchant’s offerings on their web “real estate”.

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Now that enough and more has been written and discussed about the DoubleClick deal, it’s time to take a peek into the past, near the end of 1999. From John Battelle’s book “The Search”:

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So Google’s decided to take the plunge and buy DoubleClick. And what’s more, along with the big bird, they also get Performics as part of the deal. Performics was a bit player in the affiliate marketing space until yesterday, but under the Google umbrella it transforms into a potential 800-pound gorilla. Understandably, the affiliate marketing corner of the blogosphere’s gone ballistic over it. Every affiliate consultant worth his/her salt has a take on it. There are two things which everyone seems to have missed. The less significant one first:

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One of the more interesting applications of Google Trends is to compare the search volumes of two or more search terms over the past several months (or years). So we were winding down work yesterday at Convonix, and fooling around with Google trends, when, on a whim, I compared “valentine” and “lingerie”. And well - there is a correlation. See for yourself.